Brain First Business

A practical and inspiring guide that helps ADHD entrepreneurs harness their unique brains to build a thriving business

For entrepreneurs with ADHD, some traits, like creativity, hyper-focus, and risk-taking, are rocket fuel for launching a new venture. Others, like trouble with attention to detail and time management, can make running it feel impossibly overwhelming. Traditional business advice, designed for neurotypical brains, doesn’t help—it can even intensify stress and self-doubt, leading to burnout.

That’s why serial entrepreneur and ADHDer Amanda Perry wrote Brain First Business: a groundbreaking guide that rewrites the rules of entrepreneurship for neurodivergent minds. With her Brain First method, she blends lived experience and neuroscience to help founders with ADHD reach their goals without compromising their sanity. By redesigning their approach and adopting proven techniques that work with their brains and not against them, they’ll unlock a sustainable path to building a productive and profitable business.