How Stella Saved the Farm

A Tale About Making Innovation Happen

    • 5.0 • 1 calificación
    • S/ 44.90
    • S/ 44.90

Descripción editorial

How Stella Saved the Farm is a simple parable about making innovation happen. Written by the authors of the New York Times bestselling Reverse Innovation: Create Far From Home, Win Everywhere, Vijay Govindarajan and Chris Trimble.

This story resonates in organizations of all types—public sector, private sector, and social sector, from mammoth corporations to small organizations employing just a few dozen people.

The parable is about a farm in trouble. Bankruptcy, or the grim prospect of being acquired by a hostile competitor, threaten. The farm succeeds only if the team pulls together and innovates.

The main characters in the story—Stella, Deirdre, Bull, Mav, Einstein, Rambo, Maisie, and Andrea—are all like people you know, maybe even yourself. The tale includes an unexpected leadership challenge, an ambitious call to action, a bold idea, countless internal obstacles and conflicts, fears, joys, triumphs, and even a love interest.

It's a story that can be enjoyed by anyone. How Stella Saved the Farm delivers eight simple lessons to guide innovation initiatives to success. It prepares business leaders to avoid some of innovation's most toxic myths, teaches how to build the right kind of team, and shows how to learn quickly from experience.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2013
12 de marzo
IDIOMA
EN
Inglés
EXTENSIÓN
160
Páginas
EDITORIAL
St. Martin's Publishing Group
VENTAS
Macmillan
TAMAÑO
8.8
MB

Más libros de Vijay Govindarajan & Chris Trimble

2013
2012

Otros clientes también compraron

2005
2016
2018
2018
2016
2020