Mobile App Trends in 2015: For Mobile App Marketing

Mobile App Trends in 2015 : For Mobile App Marketing

As we move into 2015 with lots of wishes and expectations, one thing that also follows us is: people are increasingly moving from the disconnected world to the continuously connected one. People all around the globe are buying and adopting smart devices with a great pace, trying to change their ways of approach to life – changing the way we entertain, interact, educate and shop. According to a survey it is expected to continue with around 50 billion connected devices expected by 2020.

For the past 15 years, enterprises and consumers have been using mobile devices primarily to communicate and collaborate. Today’s mobile devices are pocket-able supercomputers, and when they’re combined with broadband networks and public cloud services, they become extremely powerful business tools.

Next year will be the first year that companies mobilize revenue-generating processes. Retail and Banking led this charge, moving large processes, like shopping and check deposits, to Smartphone and tablets. This move will continue to expand into other industries as the Smartphone and tablet replace the PC as a person’s primary compute device.

It will also be the year the wearable becomes a mainstream consumer and enterprise device. “Data Snacking” is the ability for a person to consume small, frequent amounts of data on a smart watch. This phenomenon will continue to grow as watchmakers cater to smaller wrists and high fashion demands. These devices will start to be used as part of multi-factor authentication schemes as well.

The mobile app development industry is thriving and continuing to evolve year after year. In 2014, we saw mobile app market maturing from Smartphones and tablets to wearable devices and Internet of Things. There was also an increased focus on app analytics and mobile app marketing. Now that 2015 is around us, we decided to list down the top mobile development trends to expect in the New Year.