![Mobile Wallet Consumer Report](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
![Mobile Wallet Consumer Report](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
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Mobile Wallet Consumer Report
Non-payment opportunities for marketers
Descripción editorial
The non-payment side of mobile wallet is the new marketing frontier, creating green field opportunities for marketers. With one in three shoppers already using mobile wallets for non-payment, this unveils the vast potential for retailers to increase in-store traffic, enhance customer engagement and improve brand perception.
To help marketers better understand this new opportunity, Vibes fielded the industry's first consumer study focused on the non-payment side of mobile wallet. This definitive research reveals consumer attitudes and behaviors related to this emerging mobile marketing technology.
![](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
![](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)