Social Media In the New Event World

Events are entering a new era, and social media is becoming an increasingly important and visible element in the transformation of events. As events evolve away from fixed, didactic experiences to more collaborative, fluid, and participatory experiences, social media has become increasingly integral to the event experience.

As this white paper demonstrates, particularly through key case studies, evidence is mounting that social media is having a significant impact on a whole range of event functions. In fact, social media has become central to the success of a growing number of events, and entire events have been developed around social media.

The experts interviewed for this white paper lend credence to the notion that social media is truly transforming events into more dynamic, enduring, and rewarding experiences for attendees, event producers, speakers, and exhibitors alike. But they also stress the importance of judiciously applying social media in events to achieve the right impact, and caution against frittering away social media applications in events with haphazard implementation and underdeveloped strategies.

This white paper is designed to offer a broader perspective on the role of social media in events, and highlight key strategies for maximizing the impact of social media in events.