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Descripción de editorial

I’m sure you’ve had similar experiences. A group of people, often not marketers, analytics experts, website designers or usability experts are pulled from around the business and tasked with coming up with the companies website concept. The end result will inevitably be an online brochure that makes sense to the internal stakeholders and no sense to the end user. Where perspective can add value to this process in the conception of a business website is from someone or a team not from the industry, better still someone who could be a potential buyer of the websites products. A team that is focused on the surrounding communication platforms, external environment and traffic funnels rather than just the website.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2014
marzo 4
LENGUAJE
EN
Inglés
EXTENSIÓN
24
Páginas
EDITORIAL
Glenn Ward
VENDEDOR
Smashwords, Inc.
TAMAÑO
102.1
KB

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