Capitalism of Happiness: Introducing a New Economic World Order that Puts Happiness at Its Core

The saying goes that money can’t buy happiness, but what if happiness were a currency?

In this thought-provoking book, Axel Bouchon walks us through the science of human behavior to show us how capitalism as a system is not built to satisfy human needs. Instead it drives a toxic consumer culture that systematically blocks brain development and erodes mental health. It’s no surprise that some of the wealthiest areas of the world are struggling with record levels of depression, addiction, and anxiety. But what if we could change this? What if we could revamp this system by putting happiness at its core?

The answer is a radical vision for a new economic world order that values happiness as the central measure for progress. Based on the latest insights from neuroscience and technology, this powerful approach could improve the lives of people in the poorest developing nations, the richest corners of the globe, and everyone in between, unleashing a tremendous new wave of progress for each of us, and for all of us together.