- 27,99 zł
A powerful and inspiring book from the founders of IDEO, the award-winning design firm, on unleashing the creativity that lies within each and every one of us.
Too often, companies and individuals assume that creativity and innovation are the domain of the ‘creative types’. But two of the foremost experts in innovation, design and creativity on the planet show us that each and every one of us is creative.
In an entertaining and inspiring narrative that draws on countless stories from their work at IDEO, and with many of the world's top companies and design firms, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, allow us to think outside the box in terms of how we approach and solve problems.
‘Creative Confidence’ is a book that will help each of us be more productive and successful in our lives and in our careers.
‘David and Tom have written an incredibly insightful book that challenges us all have the courage to break out of our ruts, innovate, and create’ Tim Koogle, former President & CEO, Yahoo
‘An indispensible field guide for creative explorers of all kinds. This compelling book will help build creative muscles for when you need them most’ Todd Spaletto, President, The North Face
‘Developing both the courage and confidence to create and the ability to cultivate original insight is of enormous practical importance, and this new book is the first place I send people to learn how it is done’ Richard Miller, President, Olin College
‘Creativity is not magic, it's a skill. Get this book and learn the skill from the brothers who have taught it to more people—f rom nurses to bankers to teachers to computer scientists—than anyone else’ Chip Heath, author of Made to Stick, Switch, and Decisive
‘A cross between Steve Jobs' commencement speech on creativity and a modern-day What Color is your Parachute?, the Kelley brothers offer simple but effective tools for the "I'm not creative" set—business leaders and professionals seeking the confidence to innovate’ John Maeda, President & CEO, Rhode Island School of Design
‘A five-star Wow! This wonderful, heartwarming book may literally change the world. Indeed, it must change the world. Don’t just read it. Use it. Now’ Tom Peters, bestselling author of In Search of Excellence
‘This book changed me. ‘Creative Confidence’ is that rare combination of thought leadership, soulful storytelling, and real-life exercises that inspires you to reclaim your creative passion and courage. I feel braver already’ Brené Brown, Ph.D., author of the #1 New York Times Best-seller, Daring Greatly
‘This is the only book about creativity that you'll ever need’ Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur
About the author
DAVID KELLEY is the founder of IDEO, one of the world's leading innovation and design firms, as well as the creator of the d.school at Stanford University. TOM KELLEY is the managing director of IDEO, and the author of the
bestselling The Art of Innovation and The Ten Faces of Innovation.
The Kelley brothers offer their collective knowledge from their design firm IDEO to teach readers how to access their latent creativity and enhance their careers. David shares his experiences teaching at an eclectic Stanford program where "students from different backgrounds... nurture their creative talents" and collaboratively solve problems. The brothers outline strategies to kick-start inspiration, like simply daydreaming and observing people to get a sense of their unmet needs. They suggest keeping a "bug list" where you track inconveniences in your daily life and consider possible solutions, and rating your days to keep track of creative activities you find fulfilling. They stress overcoming fear of failure and negative judgments as well as acting quickly, instead of overplanning, by setting small goals and prototyping. Also included are tips for entrepreneurs to enhance "creative confidence at an organizational level," like making a community chalkboard, inviting input from younger associates, and using more proactive speech patterns. The brothers provide examples of thinking outside the box, like methods employed by the Stanford students who created the Embrace Infant Warmer, used to keep underweight babies warm in rural India. If you seek more creative energy for yourself or your team, this book will provide valuable instruction and empowering encouragement.