• 12,99 zł

Publisher Description

This case focuses on the decisions confronting Marc van der Bilt and his family. At the age of 59, Marc had been a franchisee of the Dutch DA drugstore chain for 23 years and had always planned to remain one until his retirement. In the spring of 2003, however, a change of management at the DA headquarters sparked major strategic changes to the DA chain that placed Marc and his family in a difficult position. They must decide on the future of their family business; should they go along with their franchisor's new plans or not? Take It or Leave It

GENRE
Business & Personal Finance
RELEASED
2010
September 1
LANGUAGE
EN
English
LENGTH
38
Pages
PUBLISHER
Baylor University
SIZE
316.9
KB

More Books by Entrepreneurship: Theory and Practice