Dutch Druggists in Distress: Franchisees Facing the Complex Decision of How to React to Their Franchisor's Strategic Plans.
Entrepreneurship: Theory and Practice 2010, Sept, 34, 5
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- 12,99 zł
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- 12,99 zł
Publisher Description
This case focuses on the decisions confronting Marc van der Bilt and his family. At the age of 59, Marc had been a franchisee of the Dutch DA drugstore chain for 23 years and had always planned to remain one until his retirement. In the spring of 2003, however, a change of management at the DA headquarters sparked major strategic changes to the DA chain that placed Marc and his family in a difficult position. They must decide on the future of their family business; should they go along with their franchisor's new plans or not? Take It or Leave It
GENRE
Business & Personal Finance
RELEASED
2010
1 September
LANGUAGE
EN
English
LENGTH
38
Pages
PUBLISHER
Baylor University
SIZE
316.9
KB
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