Eight principles of innovation
Publisher Description
New ideas and their application are the lifeblood of successful innovation. Yet paradoxically we see the same things written about innovation again and again: processes, flowcharts, rules, and guidelines. Landor Associates constantly strives to find new ideas to innovate our own and our clients’ brands.
These eight principles should not be regarded as solutions, but rather as a fresh, creative approach to innovation.
GENRE
Professional & Technical
RELEASED
2010
8 November
LANGUAGE
EN
English
LENGTH
18
Pages
PUBLISHER
Landor Associates
SIZE
2.5
MB