Gender and Cultural Influences on Expected Leadership Styles in the Taiwanese Public Relations Field: Transformational and Transactional Leadership Styles (Report‪)‬

Introduction Much has been written about leadership in the fields of organizational communication, management, and applied psychology. Due to the process of globalization, the contemporary workplace has become more and more culturally diverse. Thus, conducting leadership research in the international context is necessary (Scandura & Dorfman, 2004). In addition, contemporary leadership studies have paid much attention to gender impacts on leadership because gender diversity is also an important diversity issue in the contemporary workplace (e.g, Ritter & Yoder, 2004). Despite the importance of such an issue, gender and cultural impacts on leadership in the public relations field are under-investigated. As of yet, only a few leadership studies (e.g., Aldoory, 1998; Aldoory & Toth, 2004) in the public relations field have been focused on gender impact on leadership styles. Aldoory (1998) argued that female leadership in public relations should deserve more scholarly attention because of the process of feminization in this field.