How to Find and Validate Winning Products

What is product research? Join us in this book and we will show you how to find winning products and validate your idea with these 16 steps.



Part of the product development process that helps identify customer needs and if your idea can meet market demand. The result is a better return on investment on your product.



Now that you've selected a product and niche to further explore and evaluate, it's time to put it under the microscope. Without properly evaluating your product and niche idea, your choices will be random—and so will your chances of success.



Using the evaluation criteria in this book, you’ll get a much better sense of your product and niche, along with a better understanding of its strengths and the knowledge to identify its weaknesses. We will show you product research tools and tips to help you understand how your product will perform in the market.



You will likely never find a product or niche market that fits all the criteria below. But evaluating your idea against this list will give you a better understanding of your chosen product/niche, helping you avoid pitfalls and increase your overall chances of success.