How to Market a Children's Book

Do you need help with your children’s book marketing?



Whether you’ve just published your first children’s book or are struggling to increase sales of your existing titles, How to Market a Children’s Book is here to help.



Packed full of practical guidance and drawing on over 10 years’ experience of children’s book marketing by bestselling children’s author Karen Inglis, it offers a trusted resource for you to return to again and again.



After reading it you will understand:

•How to establish your brand locally and why this is important

•How to get reviews at and after your book launch

•How to set up successful school visits and other face-to-face events

•How to plan and run virtual school visits or other online events

•Best practice and expectations for getting into bookshops

•Why and how eBooks should be part of your print book marketing strategy

•Which tools and collaborative platforms can help your children’s book marketing

•How to use email marketing — including staying within data protection rules for minors

•Key strategies for Amazon advertising, and why this is the best place to start

•Other social media and advertising options, including Facebook, Instagram and Pinterest

•Audiobook marketing – your key options

•Translation and foreign rights as part of an advanced marketing strategy



Karen Inglis is a bestselling self-published author of picture books, illustrated chapter books and middle grade novels. Her time travel adventure 'The Secret Lake' has sold over 250,000 English language print copies worldwide and is now in translation in eight languages. Her other titles have sold in the thousands.



Karen's 2019 picture book 'The Christmas Tree Wish' was shortlisted for the UK Selfie Awards for best self-published children's book, and her latest picture book 'The Tell-Me Tree' is being used in UK classrooms to help children talk about feelings.



Karen has presented on children’s self-publishing at conferences around the UK and is Children’s Advisor at the Alliance of Independent Authors.



*If you also need help with self-publishing*



Note that this marketing edition is aimed at seasoned self-publishers who fully understand the various options and processes for self-publishing and distributing children's books, or at traditionally published children's authors looking for marketing tips. If you also need guidance on self-publishing we recommend 'How to Self-publish and Market a Children's Book (Second Edition)' instead — it includes all of the marketing information above.