Kill your agency - English Version
Because everybody can be highly creative
-
- 134,99 zł
-
- 134,99 zł
Publisher Description
Ideas are not an accidental product! Everyone can be inventive and develop ideas that are creative and thus effective. Lukas-Pierre Bessis' new and successful method for developing ideas also considers aspects of neuro marketing. It is easy to use, sound and practice-approved by renowned companies.
About the book:
With recommendations from Amir Kassaei (Chief Creative Officer, DDB Worldwide) and Julian Boulding (President thenetworkone)Creative Effectiveness: How it works and what it bringsThe six factors of effectiveness for a creative ideaNumerous examples from practice, for viewing and downloading