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A user-friendly marketing toolkit for proofreaders and editors ...
Marketing Your Editing & Proofreading Business is for any editorial freelancer who feels that marketing is their Achilles’ heel. It aims to demonstrate that marketing needn't be difficult, overwhelming or boring. The book takes proofreaders and editors through the core principles of developing and implementing an effective marketing strategy that will get them noticed and generate business leads.
Conceptual and practical ...
Once we understand the "whys" behind our promotional strategy it becomes considerably easier to tackle the "wheres", "hows" and "whats". Marketing Your Editing & Proofreading Business therefore devotes considerable space not only to the various promotional activities that you can build into your marketing strategy, but also to the key concepts that underpin them.
The book is divided into four parts. The Introduction discusses the importance of having a promotion strategy and provides a reassuring, user-friendly way of defining marketing that will instil confidence in the fearful marketer. Parts I and II address, respectively, concepts to think about and activities to do. Throughout, mini case studies illustrate the issues being discussed. Part III offers a fictive sample marketing plan, using the example of a new entrant to the field, while Part IV concludes with a list of useful resources and works cited.