- 87,99 zł
Web developers did it to bring together multiple sources onto one internet page. Musicians and DJs followed by sampling songs from different genres to create new music. Now everyone is doing it: at work, at the weekends, in business. It's time for you, your business and your career to cash in on the mash-up. The days of being defined by a single job title are vanishing. In the new economy our core competences are increasing; we've gone plural, perfecting multiple skills that reflect the multiple talents we have to offer. Today we are witnessing the rise of the workplace 'mash-up' and the smart guys are creating new revenue streams with each new skill they add. At the same time they're making themselves highly desirable, better paid and carving out more fulfilling and authentic work lives. Mash-up! shows you how you can join in the game.
Sanders and Sloly use edgy language and, at least in the book's early pages, drop some big names (q&a's with Dave Stewart, formerly of the Eurythmics, and Kevin Roberts, CEO of Saatchi & Saatchi) to introduce their big idea "mashing" or "going plural" with your talents is essential in this fast-moving world. The authors try to help readers identify the skills that give them the edge, understand what "drives" them, and how to craft their story and promote marketable skills. Brief interviews with individuals are sprinkled throughout; the questions are awkward "So tell us about your multidimensional talents?"; "When did you transition to go plural?" and have predictable answers. The authors' identification of some of their own skills as "communicating ideas" and "inspiring change" may not give all readers confidence that this book will help them redefine their own skills. But the message that employers today are seeking not specialists but workers with a range of talents and skills could help job seekers prepare and present themselves optimally.