Mobile Wallet Consumer Report

Non-payment opportunities for marketers

Publisher Description

The non-payment side of mobile wallet is the new marketing frontier, creating green field opportunities for marketers. With one in three shoppers already using mobile wallets for non-payment, this unveils the vast potential for retailers to increase in-store traffic, enhance customer engagement and improve brand perception.


To help marketers better understand this new opportunity, Vibes fielded the industry's first consumer study focused on the non-payment side of mobile wallet. This definitive research reveals consumer attitudes and behaviors related to this emerging mobile marketing technology.

  • GENRE
    Professional & Technical
    RELEASED
    2013
    25 August
    LANGUAGE
    EN
    English
    LENGTH
    15
    Pages
    PUBLISHER
    Vibes
    SIZE
    3.9
    MB

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