Selling with confidence

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

Franchising is a popular option for many people who want to run their own businesses. It's a way of benefiting from the branding and reputation of an established enterprise and striking out on on your own at the same time. This book helps you to build a successful franchise, by:



Working out if franchising would suit you (and your business)

Investigating the pros and cons

Working out the costs involved in a franchise

Researching possible franchise options: what to look out for

Finding a potential franchise

Finding potential franchisees

Vetting candidates if you're franchising your business

Investigating non-traditional options: social enterprises, workers' co-operatives, employee-owned businesses and charities

Understanding the importance of the franchise agreement

Knowing what to do if things go wrong