Strategic Planning as Analysis and Improvement Process for All Types of Organisations
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- 77,99 zł
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- 77,99 zł
Publisher Description
Strategic planning is an organization's process of defining its direction, and making decisions on allocating its resources to pursue this strategy. It is a systematic process of envisioning a desired future, and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them. Strategic planning is a review and planning process that is undertaken to make thoughtful decisions about an organization’s future in order to ensure its success. It is a systematic, formally documented process for deciding what is the handful of key decisions that an organisation, viewed as a corporate whole must get right in order to thrive over the next few years. The process results in the production of a corporate strategic plan. The method is not only for big businesses, as small and medium-sized businesses can equally benefit from the great profits it can produce.