Ten Steps Ahead
What Smart Business People Know That You Don't
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- 22,99 zł
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- 22,99 zł
Publisher Description
Business visionaries like Steve Jobs and Richard Branson are the stuff of legend. Yet we fumble in describing what they actually do. TEN STEPS AHEAD explains how it's not that some people can magically see opportunities - it's that the rest of us are blind to the ones all around us. We learn, for instance:
How Richard Branson had the foresight to trademark Virgin Galactic in the early 1990s, when private spaceflight was science fiction;
How Richard Feynman made breakthroughs in quantum mechanics be pretending he was an electron;
Why Jeff Hawkins walked around with a block of wood and a chopstick to design the first Palm Pilot.
Erik Calonius, who has interviewed many of the greatest living visionaries across disciplines and industries, weaves together their stories, highlights their shared attributes, and draws on science to help us understand what sets them apart and how we too can see (and make) the future.
PUBLISHERS WEEKLY
There s always one visionary who has an uncanny ability to see where the world is heading and who has the moxie to forge the way. A journalist with the Wall Street Journal and Fortune magazine, Calonius argues that the trailblazers who can anticipate that trend, technology, or new business model boast unique intuition, courage, and emotional intelligence. He profiles Richard Branson, Steve Jobs, Walt Disney, and the Wright brothers as he discusses recent neuroscience discoveries alongside behavioral research conducted by Dan Ariely (Calonius collaborated on Ariely's groundbreaking Predictably Irrational), painting an intriguing picture of how visionaries think, work, and create. Finally, he suggests that vision can, in fact, be learned if we train our brains to recognize and work with inspiration and perspective. An intriguing, if somewhat perfunctory, look at extraordinary thinkers and how they achieve what they do.