The Art of Package Design
From concept to shelf to consumer
Publisher Description
There is more to designing a successful package than just making it noticeable. This book explores how to get the most out of the design process and the regulations and legalities required in packaging. It also explores the pitfalls people fall into when trying to create packaging in multi-languages for sale in other markets and cultures. Written by Mark Lehberg, a 30+ year creative professional, this book offers creative insights and tips to create that perfect package.
Customers Also Bought
The Creative Notebook
2013
Top Tips For Your Brand
2013
7 Steps to Develop A Brand Strategy For Your Business
2018
The Anatomy of Typography
2018
55 Years Of Helvetica
2012
Turn Photoshop, Gimp, Illustrator, and Affinity Designer into Cash: Using Your Design Software to Create Designs to Make Money Online and Build Your Online Business
2020