Thunder Programmatic Creative Buyer's Guide

Programmatic is the next frontier in advertising where data and creativity can finally come together and dance. 

Today, advertisements can be more relevant, impactful, and data-driven than ever before. The technology that enables this brave new world is programmatic creative.

To help you take part in this exciting moment, the Thunder Programmatic Creative Buyer’s Guide gives you a framework to approach purchasing programmatic creative tech so that you can answer questions like:

Is programmatic creative a good fit for my organization?
Who are the right stakeholders to involve in buying?
What questions are critical to ask when selecting a vendor?
How can I set myself up for success before launching my first campaign?

This document is a guide and also a workbook. In some sections, space has been left for your notes. If you think it may be helpful, print the guide and follow along.