The Fundamental Elements of Strategy
Xiu-bao Yu
Market Segmentation Analysis
Sara Dolnicar, Bettina Grün & Friedrich Leisch
Responsible Procurement
Stefan Aichbauer, Martina Buchhauser, Agnes Erben, Sven Steinert, Detlef Tietze & Emilia Wiking
Intellectual Property Management for Start-ups
Martin A. Bader & Sevim Süzeroğlu-Melchiors
Successfully Managing S/4HANA Projects
Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger & Volker Seemann
An Insider's Guide to Place Branding
Florian Kaefer
New Living Cases on Corporate Governance
Martin Hilb
Bank Management and Control
Johannes Wernz
Breaking Barriers with Open Innovation in Germany
Marc Vathauer
The Timeless Principles of Successful Business Strategy
Eric Viardot