Innovation and Export Innovation and Export

Innovation and Export

The Joint Challenge of the Small Company

    • 139,99 €
    • 139,99 €

Descrição da editora

The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.

GÉNERO
Negócios e finanças pessoais
LANÇADO
2021
30 de novembro
IDIOMA
EN
Inglês
PÁGINAS
192
EDITORA
Wiley
INFORMAÇÕES DO FORNECEDOR
John Wiley & Sons Ltd
TAMANHO
4,2
MB