Descrição da editora
Why do companies select one professional services firm over another? What do they really value in the firms they hire? And how do you build a firm that engages your audience — one that is primed for growth?
In this groundbreaking new book from Hinge, you get answers to these questions and a peek at the research behind them. You'll learn why there is so much friction between buyers and sellers and what you can do about it. Discover what qualities clients look for in a professional services firm and what one trait will tip the scale in your favor. And find out what changes you can make to attract fiercely loyal clients who will make referrals more often.
Inside the Buyer's Brain equips you with a new perspective on the professional services marketplace. Once you understand what motivates your target clients and what mistakes to avoid, your firm will have new leverage — and a true advantage — in the marketplace.