Law Firm Marketing Editorial Style Guide

Writing articles and blogs plays a vital role in the marketing of legal services and developing your professional profile as a lawyer. Writing for the internet or print media requires a different approach to drafting a contract or pleadings; you need to communicate plain English, avoiding jargon and acronyms. Developing a media-friendly style will also increase your popularity with editors.


Having edited thousands of legal articles over the years, the editorial team at Berners Marketing has produced a concise style guide for busy lawyers who would like to develop their skills as a writer for marketing their practice.


Based upon some of the leading style guides in journalism and legal publishing, and incorporating best practice from the Plain English Campaign, the Berners Editorial Style Guide provides a concise and practical resource for professionals. 20 pages.