Staying Power Staying Power
Clarendon Lectures in Management Studies

Staying Power

Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, Toyota and More)

Michael A. Cusumano
    • 34,99 €
    • 34,99 €

Descrição da editora

What enables businesses to succeed over the long haul and through changes in markets and technologies? Drawing on 30 years' research into some of the world's most successful companies - Microsoft, Apple, Intel, Google, Toyota - Cusumano distils six fundamental principles to equip businesses to survive and thrive in today's rapidly-changing markets.

GÉNERO
Negócios e finanças pessoais
LANÇADO
2012
19 de julho
IDIOMA
EN
Inglês
PÁGINAS
388
EDITORA
OUP Oxford
TAMANHO
10,3
MB

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