The Four Colors of Business Growth

Defining an organization by its growth strategy enables business leaders to make better decisions about the ways their companies compete. Anjan Thakor's four categories of growth, which he arranges into the Competing Values Framework, delivers methods for developing strategies grounded in internal cultures and industry goals. Written for professionals, this book provides easy access to concepts in fields as diverse as corporate strategy, finance, organizational behavior, change management, and leadership.



- Teaches ways to formulate a growth strategy and implement it through simple organizational interventions

- Provides an intuitive framework and common language about growth strategies

- Teaches readers how an effective growth strategy can boost stock price

- Readers learn what kind of growth strategy will maximize the value of an organization

- Readers with varied functional backgrounds can understand these concepts