The New Geography

PUBLISHERS WEEKLY 30/10/2000

A prolific journalist and technology author (Tribes, etc.), Kotkin predicts how the Internet revolution will affect the cities, suburbs and towns where people workDin a study that will appeal mainly to those interested in urban planning and business prognostications. Many commentators have noted that as the information industry grows, physical factors such as location and access to raw materials become less important. But Kotkin declares, "if people, companies, or industries can truly live anywhere... where to locate becomes increasingly contingent on the peculiar attributes of any given location." Cities big and small must have aesthetic appeal and a pleasant quality of life to attract the high concentrations of human skill that mark strength in the new economy, he says. Though one need only consider the condition of, say, Detroit to see that many cities can no longer succeed as broad industrial centers, Kotkin points out that downtowns can restyle themselves as crucial niches for arts, entertainment and health care. He outlines the inevitable rise of "nerdistans" (among the jargon he coins), lifestyle-driven developments around those cities that have managed to attract knowledge workers in the new economy. Outside the city, he warns, struggling suburbs can't replace "the centrality of the marketplace" simply by building cultural centers. The book has the air of a compilation, with Kotkin's intriguing reportage (for publications like the New York Times and Inc.) and wide-ranging observations shoehorned into a calculatedly provocative thesis about a "new" geography. Author tour.