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Descrição da editora

It is widely accepted that innovation holds the key to sustainable commercial growth globally, but in practice there is limited understanding of how to successfully exploit its full commercial and social value. The Scale-up Manual provides a unified approach to manage the creation and commercialisation of innovative products and services, enabled by four data-driven building blocks: the Triple Chasm Model, modified commercialisation readiness levels, meso-economic vectors and the commercialisation canvas. The approach supports different strategies for resource allocation, ranging from 'lean' techniques to sustainability initiatives based on the circular economy. The Manual includes many case studies and insights, which different 'Actors' can use at different points along the commercialisation journey.
Sample Chapter(s)
Chapter 1: Who is this Manual for?
Chapter 2: How to Use this Manual

Contents: Origins of this ManualAbout the AuthorsAcknowledgementsList of FiguresPart I Building Blocks:Who is this Manual for?How to Use this ManualDefining Scale-upThe Product Scale-up JourneyThe Overall ApproachApplying the VectorsThe Typical Scale-up JourneyPart II Shaping Your Proposition:Intervention Shaping: External VectorsIntervention Shaping: Internal VectorsIntervention Shaping: Composite VectorsThe Commercialisation MonitorTackling Multi-Product FirmsPart III Learnings from Case Studies:Key Learnings from Case StudiesFocus on Early Stage GrowthFrom Inception to Sustainable Business ModelFrom Inception to Significant Commercial SuccessScaling with Multiple ProductsPart IV Tackling Your Scale-up Challenge:Scaling Your PropositionReferencesIndex
Readership: Entrepreneurs, innovators, leaders and managers working in the industry, as well as students and researchers study in the field of entrepreneurship, innovation or business economics.
Scale-up;Commercialisation;Innovation;Meso-economic Vectors;The Triple Chasm Model;Science and Technology;Sustainable Development;Unified Approach;Research and Development0Key Features:Practical treatment with tools and frameworks based on new data-driven theoretical frameworks for innovation-enabled commercialisationUnified approach to commercialisation which can be used at different stages of the commercialisation journeyProvides the first meso-economic treatment which enables different prioritisation philosophies to be applied explicitly (as opposed to the current inadequate approaches based on macro and micro economic thinking, which can provide little practical insights at an operational level)

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