Tim Cook Tim Cook

Tim Cook

The Genius Who Took Apple to the Next Level

    • 9,49 €

Descrição da editora

In 2011, Tim Cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadership Apple has soared: its stock has nearly tripled to become the world's first trillion-dollar company. From the massive growth of the iPhone to new victories like the Apple Watch, Cook is leading Apple to a new era of success.

But he's also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy.

Drawing on authorized access with several Apple insiders, Kahney, the world's leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible.

Leander Kahney has covered Apple for more than a dozen years and has written four popular books about Apple and the culture of its followers, including Inside Steve's Brain and Jony Ive. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.

GÉNERO
Biografias e memórias
LANÇADO
2019
16 de abril
IDIOMA
EN
Inglês
PÁGINAS
320
EDITORA
Penguin Books Ltd
INFORMAÇÕES DO FORNECEDOR
Penguin Books Limited
TAMANHO
2,4
MB
Jony Ive Jony Ive
2013
La Apple de Tim Cook La Apple de Tim Cook
2019
Jony Ive - Le génial designer d'Apple Jony Ive - Le génial designer d'Apple
2014
Inside Steve's Brain Inside Steve's Brain
2008
Unsung Apple Hero Unsung Apple Hero
2023
Inside Steve's Brain Inside Steve's Brain
2010
After Steve After Steve
2022
Insanely Simple Insanely Simple
2012
That Will Never Work That Will Never Work
2019
I, Woz I, Woz
2013
Creative Selection Creative Selection
2018
Black Edge Black Edge
2018