Udesh Pillay, Richard Tomlinson and Orli Bass (Eds) (2009). Development and Dreams: The Urban Legacy of the 2010 Football World Cup (Book Review‪)‬

Introduction The FIFA 2010 World Cup (WC) to be held in South Africa between June 11 and July 11 has already netted FIFA over US $3 billion, exceeding net revenues from the 2006 World cup by some 25 per cent whilst costing the South African government over ZAR 25 billion. (1) With an estimated 3 million supporters watching matches from within the new stadiums or the bustling fan parks, the 2010 FIFA World Cup has been dubbed as the largest footballing event in the history of the game.