Union National Bank of Texas v. Union National Bank of Texas

What is in a name? Shakespeare wrote that a rose by any other name would smell as sweet, but that sentiment is not shared by the parties to this dispute. Union National Bank of Texas, Laredo, Texas ("UNB-Laredo") seeks to prevent Union National Bank, Austin, Texas ("UNB-Austin") from using the names "Union National Bank" or "Union National Bank of Texas" and appeals the district courts denial of its request for a permanent injunction. The issue, as presented by the parties, is whether the combination of words "Union National Bank" or "Union National Bank of Texas" are entitled to trademark protection.