David Aaker

Books
Las marcas según Aaker Las marcas según Aaker
Las marcas según Aaker
2014
Aaker on Branding Aaker on Branding
Aaker on Branding
2025
The Future of Purpose-Driven Branding The Future of Purpose-Driven Branding
The Future of Purpose-Driven Branding
2022
Aaker on Branding Aaker on Branding
Aaker on Branding
2014
Creating Signature Stories Creating Signature Stories
Creating Signature Stories
2018
Owning Game-Changing Subcategories Owning Game-Changing Subcategories
Owning Game-Changing Subcategories
2020