Fred Wiersema Books

How to Design a Great Customer Experience How to Design a Great Customer Experience
How to Design a Great Customer Experience
2010
The Discipline of Market Leaders The Discipline of Market Leaders
The Discipline of Market Leaders
2007
How to Build Customer Confidence How to Build Customer Confidence
How to Build Customer Confidence
2010
What’s Your Customer’s Problem? What’s Your Customer’s Problem?
What’s Your Customer’s Problem?
2012
The New Market Leaders The New Market Leaders
The New Market Leaders
2002