Insights from Great Business Minds

Will Peters and Others
Series • 37 Books • Marketing & Sales
How to Design a Great Customer Experience How to Design a Great Customer Experience
Fred Wiersema
What’s Your Strategic Heartbeat? What’s Your Strategic Heartbeat?
Jon L. Luther
Oprah (Brand) Renew Oprah (Brand) Renew
Nancy F. Koehn
Surviving a Business Earthquake Surviving a Business Earthquake
Ric Merrifield
Never Ask Anyone to Do What You Won't Do ... Never Ask Anyone to Do What You Won't Do ...
Edwin D. Fuller
New Developments In New-Product Development New Developments In New-Product Development
James E. Heppelmann
How the Saints Went Kicking In How the Saints Went Kicking In
Jeff Duncan
How to Build Customer Confidence How to Build Customer Confidence
Fred Wiersema
Anything But Neutral About Going (Carbon)... Anything But Neutral About Going (Carbon)...
Gary Hirshberg
Managing Up Managing Up
Captain D. Michael Abrashoff