Digital Advertising and Consumer Behavior
Nirma Sadamali Jayawardena, Sara Quach, Park Thaichon & Abhishek Behl
Patent Management
Martin A. Bader, Oliver Gassmann & Mark James Thompson
Market Research for SMEs
Thomas Dobbelstein & Wibke Heidig
Understanding Türkiye’s Real Estate Markets
Tobias Just, Harun Tanrıvermiş & Yesim Tanrivermis
Build Your Own Blockchain
Daniel Hellwig, Goran Karlic & Arnd Huchzermeier
AI and Consumer Interaction in Business
Feifei Yang
Marketing and Channel Management for Low Brand Equity Firms
Gary L. Frazier
Driving Employee Engagement
Raphaël H. Cohen
Data Excellence in Sports
Dominik Schwizer & Michael Burch
Breaking Barriers with Open Innovation in Germany
Marc Vathauer