Routledge Interpretive Marketing Research

David Marshall y otros
Serie • 38 libros • Mercadotecnia y ventas
Consumer Behavior Consumer Behavior
Consumer Behavior
Morris B. Holbrook
Food and Experiential Marketing Food and Experiential Marketing
Food and Experiential Marketing
Wided BATAT
Taste, Consumption and Markets Taste, Consumption and Markets
Taste, Consumption and Markets
Zeynep Arsel & Jonathan Bean
Macro-Social Marketing Insights Macro-Social Marketing Insights
Macro-Social Marketing Insights
Ann-Marie Kennedy
Consumption, Psychology and Practice Theories Consumption, Psychology and Practice Theories
Consumption, Psychology and Practice Theories
Tony Wilson
Gifts, Romance, and Consumer Culture Gifts, Romance, and Consumer Culture
Gifts, Romance, and Consumer Culture
Yuko Minowa & Russell W. Belk
Celebrity Fans and Their Consumer Behaviour Celebrity Fans and Their Consumer Behaviour
Celebrity Fans and Their Consumer Behaviour
Markus Wohlfeil
Co-Creation, Innovation and New Service Development Co-Creation, Innovation and New Service Development
Co-Creation, Innovation and New Service Development
Jedrzej Czarnota
Digitalizing Consumption Digitalizing Consumption
Digitalizing Consumption
Franck Cochoy, Johan Hagberg, Magdalena Petersson McIntyre & Niklas Sörum
Consumer Culture, Branding and Identity in the New Russia Consumer Culture, Branding and Identity in the New Russia
Consumer Culture, Branding and Identity in the New Russia
Graham Roberts