Consumer Culture in Transition
Xi Liu, Guilin Liu & Gaoxiang Xu
Anthropomorphism and Animism in Advertising
Małgorzata Karpińska-Krakowiak
Customer Engagement and Digital Business
Jamid Ul Islam
Digital Brand Management
Magdalena Grębosz-Krawczyk & Dagna Siuda
Disability and Digital Marketing
Jonatan Södergren & Niklas Vallström
Digital Ownership and Consumption
Domen Bajde
Consumer Decision-Making, Analytics and AI
Andrew Smith, Evgeniya Lukinova, John Harvey, Gavin Smith, Roberto Mansilla, James Goulding & Georgiana Nica-Avram
Digital Currency and Consumption
Jashim Khan & Russell Belk
Storytelling in Marketing and Brand Communications
S M A Moin
Decolonizing Marketing Theory and Practice
Hasan Gilani