Constraint Advantage

Fewer options lead to better outcomes. That sounds wrong, but it is true. Constraints are not obstacles—they are the engine of creativity. This book proves that limits do not weaken you; they strengthen you.



Twitter forced you into 140 characters. The result: concise, creative communication. Hip-hop pioneers had no orchestra. They sampled old records. Startups have no advertising budget. They hack growth. The paradox of choice explains why unlimited options paralyze.



This book teaches you to set artificial constraints. Limit your tools. Constrain your time. Reduce your options. What looks like self-sabotage is strategic simplicity. The most creative solutions emerge not despite constraints, but because of them.