Creating, Presenting and Implementing Strategic Plans

This book is for anyone who is required to create, present and implement a strategic plan.  It is likely to be of most benefit to senior managers, directors and MBA students. (It was used as the core text on The Queen’s University, Belfast, Executive MBA Strategic Management module in 2015.)

The content of the book is generic, i.e. no matter where the firm is, no matter what its size is and not matter what the firm produces the strategic guidelines, rules and advice set out in the book prevail.

Although the books has a strong theoretical foundation is style is geared towards actual practice.  

The book has very little text and comprises mainly 32 instructional movies.

On completion of the book readers should be able to create, present and implement a strategic plan tailored to their own needs