E-Business. Generative Artificial Intelligence and Management Transformation

The three-volume set LNBIP 549 - 551 constitutes the refereed proceedings of the 24th Wuhan International Conference on E-Business, WHICEB 2025, which was held in Guangzhou, China, during June 6-8, 2025.

The total of 92 papers included in the proceedings was carefully reviewed and selected from 324 submissions. The papers have been organized in topical sections as follows:

Part II: Digital Technologies for Sustainable Development; Disruptive Technologies and Digital Transformation; E-business Strategy and Online Marketing; Emerging e-Commerce Initiatives Enables by Advanced Technologies; Engaging Technologies.