From Industry 4.0 to Business Model 4.0

In this essential you will learn how to use the changed rules of the game of Industry 4.0 and discover patterns for new business models. Reinhard Ematinger shows you how to describe your current business model in a structured way, sketch and test new business models and define the benefits for existing and new customers. Real and current examples accompany you through this book and questions support you in transferring them to use in your organization.

 This Springer essential is a translation of the original German 1st edition essentials, Von der Industrie 4.0 zum Geschäftsmodell 4.0 by Reinhard Ematinger, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2018.The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

 The content 
Why we need a new understanding of business processes Why we need a new understanding of business models How to create a usable basis for future business models  How to combine the building blocks of your business model and digital elements into a digital matrix
 The target groups 
Lecturers and students of business administration with a focus on corporate management and development Executives and experts from the fields of research & development, marketing, sales, key account management, product management
 The author

Dr. Reinhard Ematinger invites executives to set and achieve daring goalsand to think about products and services from their customers' point of view by applying tools from business model innovation and customer value creation, lego serious play® and playmobil®pro, service design thinking as well as objectives and key results. He teaches business model innovation at FOM University of Applied Sciences and University of Duisburg-Essen.