Online Consumer Behavior Online Consumer Behavior
Marketing and Consumer Psychology Series

Online Consumer Behavior

Theory and Research in Social Media, Advertising and E-tail

Angeline Close Scheinbaum
    • USD 49.99
    • USD 49.99

Publisher Description

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

GENRE
Business & Personal Finance
RELEASED
2012
4 May
LANGUAGE
EN
English
LENGTH
400
Pages
PUBLISHER
Taylor & Francis
SELLER
Taylor & Francis Group
SIZE
5.2
MB

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