Pattern Breakers
Why Some Start-Ups Change the Future
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- USD 18.99
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- USD 18.99
Descripción editorial
Based on extensive research and real-world examples, this book upends accepted wisdom about how to achieve success when launching a startup or creating a new product
“The most important start-up book of the last ten years.” —Steve Blank, co-creator of the Lean Startup movement
The breakthrough concepts of Pattern Breakers come from the observations of Mike Maples Jr., a seasoned venture capitalist, who noticed something strange. Start-ups like Twitter, Twitch, and Lyft had achieved extraordinary success despite their disregard for “best practices.” In contrast, other start-ups that were deemed highly promising often failed, even when they seemed to do everything right.
Seeking answers, Maples and coauthor Peter Ziebelman set out to discover the hidden forces that drive extraordinary start-up success. Pattern-breaking success, they reveal, demands a different mindset and actions to harness developments others miss or that may, at first, seem crazy.
Pattern Breakers is filled with firsthand storytelling about initial interactions with some of the most transformative start-ups of recent times. Maples and Ziebelman challenge us to rethink how to transcend the ordinary and achieve the extraordinary—especially in this transformational era of AI.
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The ability to think outside the box determines whether new businesses take off or founder, according to this competent treatise. Maples and Ziebelman, who founded the venture capital firms Floodgate and Palo Alto Venture Partners, respectively, contend that successful entrepreneurs build their enterprises around an unintuitive insight, suggesting that Airbnb's "was that people would trust booking rooms with locals in the same way they trust booking with hotels." Such insights often involve taking advantage of new technologies, the authors write, noting that Lyft won big by betting on the rapid adoption of GPS-enabled smartphones. The straightforward advice on launching a startup emphasizes the importance of establishing trust between cofounders, keeping investor pitches concise, and positioning one's product as an antidote to the status quo. Maples and Ziebelman provide probing insight into what made Tesla, Twitch, Twitter, and other relatively young companies successful, though a few of the case studies miss the mark. For instance, the authors describe how educational services company Chegg gauged interest in textbook rentals by creating a website for a nonexistent rental service that was designed to crash before customers could complete the transaction. The authors applaud Chegg for finding an inventive way to test proof of concept before investing in the project, but the endeavor's dishonesty feels ill-considered. Still, aspiring entrepreneurs will find some sensible suggestions.
