Smart Marketing: An Essential Guide for Smaller Businesses

Marketing is a battle fought in the minds of your customers. By understanding how customers think and make decisions, you can develop a more compelling marketing strategy that will increase sales and improve bottom line profit.

Smart Marketing shows you how to:
- Identify new customers that are most likely (and willing) to buy from you
- Understand how they make buying decisions and how to use this to your advantage
- Build a compelling marketing pitch that sets you apart from competitors and enables you to sell at a premium price
- Develop a cost-effective promotional programme using the latest online and social platforms as well as traditional media

By applying the proven concepts of Need Satisfaction Marketing™ ANY business owner or manager can create a powerfully different and successful brand. The techniques, ideas and models presented in the book are based on over ten years of direct consulting with over 400 companies across the world.

Smart Marketing is a toolbox of valuable resources enabling the reader to build and manage their own brand. Plus, readers get exclusive access to additional free marketing resources, tools and planning templates on the author's website (details provided inside the book).

The National Business Review says, "This book is a must for business owners who know they need to think about their brand but don’t know where to start".

This is what readers are saying about Smart Marketing…

“Phenomenal. Smart Marketing is a highly practical book with tons of examples that illustrate how the presented tools of Need Satisfaction Marketing work in reality. Wayne uncovers in an easy to follow way how customer decisions are a manifestation of human mind processes. In my opinion the book demystifies marketing for small businesses and provides the readers with confidence that they can go ahead and start generating more business today. If you have a small business, work on a start-up or spin - off project and customer acquisition and retention is important for you this is a must read (and must follow) book!”

“An excellent book. Practical, pragmatic and easy to follow. Highly recommend it to any business wanting to make a real difference to their marketing.”