The Evolutionary Bases of Consumption The Evolutionary Bases of Consumption
Marketing and Consumer Psychology Series

The Evolutionary Bases of Consumption

    • USD 74.99
    • USD 74.99

Descripción editorial

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. Thi

GÉNERO
Negocios y finanzas personales
PUBLICADO
2007
5 de febrero
IDIOMA
EN
Inglés
EXTENSIÓN
360
Páginas
EDITORIAL
Taylor & Francis
VENDEDOR
Taylor & Francis Group
TAMAÑO
1.8
MB
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