The Future of Blockchain in Tourism and Hospitality The Future of Blockchain in Tourism and Hospitality
Routledge Focus on Tourism and Hospitality

The Future of Blockchain in Tourism and Hospitality

Global Insights

    • USD 28.99
    • USD 28.99

Descripción editorial

This timely and innovative book presents a critical exploration of how blockchain technologies may be useful in enhancing the sustainability, viability, and social responsibility of the tourism and hospitality sectors.

A key component of many contemporary financial structures and exchanges globally, this volume explores the international scope and application of blockchain within the tourism and hospitality industries, including varied and illustrative case studies from the vibrant streets of Tokyo to the serene landscapes of New Zealand. This book traverses diverse destinations to showcase the transformative power of blockchain in shaping travel experience, including insights into booking platforms, payment systems, loyalty programs, smart contracts, automation, and security issues. Strategic guidance for leveraging blockchain to address industry-specific challenges, maximize emerging opportunities, and promote transparency, trust, and sustainability is provided throughout.

This volume is a pivotal resource for students, scholars, and academics with an interest in digital innovation and analytics, new technologies in tourism and management, big data management and contemporary issues in marketing and management. The book may also be of professional interest to tourism and hospitality managers, marketers, consultants, and advisors.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2024
22 de octubre
IDIOMA
EN
Inglés
EXTENSIÓN
188
Páginas
EDITORIAL
Taylor & Francis
VENDEDOR
Taylor & Francis Group
TAMAÑO
1.4
MB
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