The Ideas That Rule Us

"A well-researched, thought-provoking reconsideration of society’s sacred cows." - KIRKUS Reviews - Our Verdict: GET IT

In The Ideas That Rule Us, political theory researcher, author, and entrepreneur, Nathan J. Murphy takes an eye-opening, multi-disciplinary deep dive into how others’ ideology, perceived societal norms, and pop culture influences shape our lives, through our decision-making, political affiliations, and consumer spending.

Murphy deftly weaves over 4 years of political, cognitive, and sociological research into a very relatable and practical discussion about the fascinating origins of the many influential ideas and ideologies that rule our lives. He also examines the undeniable bond between the abstract and the emotional —a relationship that plays a dominant role in the human condition… and the quality of our lived experience.

In The Ideas That Rule Us, you will learn:
● The three major ideological fights that are playing out now - and will affect societies world-wide in coming decades, including globalization, the housing crisis and drug legalization and acceptance
● How ideology has been used to change history and influence societal norms, including a three-point plan historically used by wicked elites to change the ideologies of the poor in many different countries
● Where ideologies go to die, and why major overriding ideas take 50-60 years to evolve, such as the gradual reduction in the influence of Christianity in the UK.
● The fascinating field of cognitive neuroscience and how different cultural environments can profoundly impact our brain function and the sort of people we eventually become

Whether you want to understand how your social environment has impacted who you, or you’re a political activist who wants to learn how to leverage that which underlies political expression, The Ideas That Rule Us is your key to unlocking a new understanding of a very complex and influential topic.