The Marketisation of Higher Education The Marketisation of Higher Education
Marketing and Communication in Higher Education

The Marketisation of Higher Education

Concepts, Cases, and Criticisms

    • USD 139.99
    • USD 139.99

Publisher Description

This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.

GENRE
Professional & Technical
RELEASED
2021
3 May
LANGUAGE
EN
English
LENGTH
480
Pages
PUBLISHER
Springer International Publishing
SELLER
Springer Nature B.V.
SIZE
6.5
MB
Scholarly Publishing in the Humanities, 2000-2024 Scholarly Publishing in the Humanities, 2000-2024
2024
The College Textbook Publishing Industry in the U.S. 2000-2022 The College Textbook Publishing Industry in the U.S. 2000-2022
2023
International Student Mobility and Access to Higher Education International Student Mobility and Access to Higher Education
2020
Rating Professors Online Rating Professors Online
2020
Understanding Branding in Higher Education Understanding Branding in Higher Education
2017